The ask for this project was to create a campaign championing diversity. We were asked to create 3 Print+Transit Ads and 1 Brand Video. My partner, Poppy Qardan, and I chose to create a mental health campaign for Starbucks.
Key Insight: As people we don’t always know the right thing to say when our family and friends are struggling with mental health disorders. Sometimes it’s the little things we can say and do that help the most. Say it with coffee.
Copywriting | Winter 2020
Color Palette
We chose our colors based on their meaning. Blue promotes calmness, healing, relaxation, truth and creativity. It is good for anxiety and stress. Red promotes energy, motivation, and confidence. It is good for depression. Purple promotes empathy, inspiration, sense of belonging, and self-respect. It is good for stress, obsessions and anxiety.
