The ask for this project was to create a headline-driven out-of-home campaign. I worked with a partner, Maddy Payne, to create 7 transit and billboard ads with a tagline uniting the ads under one campaign umbrella.
We chose Snapchat and targeted the campaign towards Gen Z, showcasing product features and highlighting the authentic moments the app allows users to share with one another.
Copywriting | Winter 2020
Copywriting by Eden Rose Andrews
Copywriting by Maddy Payne
Copywriting by Eden Rose Andrews
Copywriting by Eden Rose Andrews
Copywriting by Maddy Payne
Copywriting by Eden Rose Andrews
Copywriting by Maddy Payne